A note from our founder:

I shouldn’t be here.

Years ago, I was hit by a car and thrown headfirst through a windshield. I suffered a traumatic brain injury that required emergency surgery to remove part of my skull. I spent weeks in a coma, and months in recovery, unsure of what would come next.


The person who saved my life was neurosurgeon Howard Riina. What started in an operating room turned into a close friendship, and eventually a shared curiosity about how better materials could change the way we protect people.


Through Howard, I was introduced to Fritz Vollrath, a materials scientist at the University of Oxford and one of the world’s leading experts in natural silk. His work showed something pretty remarkable: when engineered correctly, silk can outperform many of the synthetic materials we rely on today.
We started by asking a simple question. Why are we still relying on foam and plastic to protect what matters most?


That question became the foundation for INO Armor.


What began as an idea to rethink helmet safety quickly grew into something much bigger. A new class of protective materials, built from nature. By using the inherent strength and energy absorption of silk, we’re developing high-performance alternatives that don’t just work better, but can return safely to the environment.


In 2024, I was introduced to Tara Hobbs, who has been instrumental in taking INO Armor to the next level. Tara leads product development, sourcing, and operations, helping translate our technology into real-world applications and scalable products. Her leadership has been critical in moving us from breakthrough material science to market-ready solutions.


INO Armor exists because I was given a second chance and chose to build something meaningful with it. Today, we’re a team of scientists, engineers, and designers working to rethink how protection is built, from helmets to packaging and beyond. If you’re building products where performance matters, we’d love to work together.


—Charlie Maddock

Dr. Howard Riina

Medical Advisor

Charlie’s Lead surgeon after his accident.

Professor Neurosurgery, Neurology and Radiology NYU Langone Health.

Department Vice Chairman and Director, NYU Center for Stroke and Neurovascular Diseases, NYU Langone Health.

Fellowship, Barrow Neurological Institute, Skull Base Surgery, 2001

Residency, Hospital of the University of Pennsylvania, Neurosurgery, 2000

Fellowship, Institute for Neurology & Neurosurgery, Interventional Neuroradiology, 1997

MD from Temple University, 1993

Charlie Maddock

Co-founder, CEO

Former operating  partner Traub Capital, focused on consumer and retail development. Early employee, Director of Business Development Shapeways (NYSE:SHPW).

Founder of a charity focused on victims of brain trauma after suffering and fully recovering from a severe traumatic brain injury which left him in a coma for 2 weeks and in the hospital for 8 months.

AB Brown University, MBA Columbia Business School

Tara Hobbs

Co-founder, VP Product

Experienced product and engineering executive in renewable energy and consumer products.

Early employee (9 years) at SolarCity through IPO and acquisition by Tesla, developed and launched new hardware and software products.

7 years in Hong Kong developing the operations and product teams of smaller companies.

Rice University, Environmental Policy

Fritz Vollrath

Science Advisor

Head of Oxford Silk Research Group. 40+ years of published work on silk and natural fibers. Researcher and Professor in Department of Zoology, University of Oxford.

Founder; Oxford Biomaterials, Newrotex, Spintex Engineering.

Lecturer of Entrepreneurship, Oxford University’s Said Business School

MSc and PhD, University of Freiburg

Post-Doctoral study in Panama and at Oxford University

Why “INO Armor”?

Dr. Riina (Charlie’s neurosurgeon) refers to Charlie’s accident and recovery as Charlie’s “Odyssey”. “Ino” is a character from Homer’s epic poem “The Odyssey”. When Odysseus’s raft had been destroyed by Poseidon, Ino became his savior and wrapped him in the safety of a super strong and light weight material that enabled Odysseus to float and avoid drowning.